Herman Jönsson | KOINOBORI
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About This Project

Koinobori means “carp streamer” in Japanese. A Koinobori is a carp-shaped windsock traditionally flown in Japan to celebrate Tango no sekku, Children’s Day.


Tokyo Midtown in Tokyo, Japan hosts an annual exhibition featuring Koinoboris designed by people from all over the world. The theme for this year’s exhibition was “wishing for healthy and prosperous growth”. This design, titled Nordic Nature, is based on the relationship between nature and a healthy lifestyle. The illustrations relate to notions of organic food and outdoor activities being an important part of a child’s health and happiness.


The patterning style is based on traditional Sami weaving patterns. Sami are a nomadic people that live in Scandinavia and parts of Russia. They have a close connection with nature and are a prime example of a community that values nature as an essential part of life for both children and adults.